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Course overview

This course offers you the opportunity to study one of the world’s most dynamic industries. Our course aims to teach you how to plan/manage events, and highlights the importance of events in various industries. You will also explore a range of industry-related issues and learn how events/festival businesses operate.

Full-time - BA (Hons)
  • Guildhall
3 Years

Why Study Events and Festivals Management with us?

The course at Shrewsbury has been developed from the success of Events Management at the University of Chester, which regularly scores high levels of student satisfaction and employability prospects within the event and festival industry. The entire degree course is integrated through a study of the practices, processes, people and places that characterise event and festival activity at various levels. The course is underpinned by the active research and extensive experience of the lecturing team.

To bring theory to life, we arrange field trips every year to various locations, and invite Guest Lecturers in from industry to share a wealth of experience. In addition, there are countless, invaluable opportunities to work with professional events and festivals organisations; whether that be on a volunteer basis, as an intern, on the Work Based Learning placement (as part of your course), or the Sandwich Placement Year (4 yr degree option).

Furthermore, the course includes a live event double module where students put their knowledge and understanding into practice, running their very own live event in aid of a chosen charity.



Guildhall is nestled on the banks of the River Severn, and only a short walk from the winding streets of Shrewsbury.
First constructed in 2004, and renovated for the arrival of University Centre Shrewsbury in 2015, the Guildhall building is used as the main centre for teaching and learning and offers fresh, modern and open spaces for students to enjoy.
The building boasts brand-new computer suites, lecture and seminar rooms, open-plan laboratories, a spacious library, as well as a student common room, lounge, fitness suite, courtyard, and on-site café.

Campus Tours

University Centre Shrewsbury campus tours provide a great opportunity to see our brand-new facilities and accommodation.